Built to help people stay connected to progress between the moments of formal support.
People are often supported during a single appointment, session or crisis response, then left to manage the days and weeks between contact. Different areas of life are also handled separately, even though sleep, stress, nutrition, training, work, relationships and routine continually affect one another.
MIKE is designed to help fill that everyday gap: giving people an ongoing place to talk, understand patterns, rebuild structure and take practical next steps before problems become overwhelming.
From a gap in one life, to a plan for millions.
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Lived experience
MIKE was created from lived experience of how difficult it can be to stay on track when life becomes unstructured and support is limited or far apart.
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The pattern
Support was there in single moments — an appointment, a session, a crisis line — but nothing carried through the ordinary days in between, where most of life actually happens.
- 03
The idea
Give people the consistent guidance, organisation and connection that's often missing between appointments, coaching sessions, school, work and everyday responsibilities.
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Now
MIKE Free, MIKE+ and MIKE Circle, built around one idea: understanding first, then structure, then small, evidenced progress — 1% Better, every day.
Four ideas everything else is built on.
Understanding before action
Structure and plans only work once someone actually understands what's happening — so MIKE starts with conversation, not a form.
Consent over surveillance
Nothing is shared with anyone — coach, employer, family or MIKE Circle — without the person's explicit, revocable permission.
Small steps over overwhelm
Real change comes from realistic, connected actions repeated consistently — not from another all-or-nothing plan nobody keeps.
Support that's always there
Not just at the appointment or the crisis point — MIKE Free stays useful every ordinary day in between, at no cost.
Mission
To make ongoing, whole-person support more accessible and practical, helping people understand themselves, build better structure and progress across the areas of life that matter to them.
Vision
To roll MIKE out globally and help millions of people build better lives through consistent support, personal responsibility, connected information and small daily progress.
Our goal is to help millions of people build better lives, one connected step at a time.