MIKEMIKE
One of seven connected pillars

Nutrition

Food, energy and recovery, connected to the rest of your life — not a generic meal plan disconnected from your actual routine.

One small swap

What one daily swap adds up to.

A 330ml can of regular cola is 139 kcal and 35g of sugar — more than the NHS's entire 30g daily free-sugar guideline in one drink. Drag to however many you'd realistically swap for water.

Sugary drinks swapped for water, per day1
04 a day
0 kcal

not consumed over a year, at 139 kcal per can

0g

less sugar over a year — equivalent teaspoons of sugar avoided

0

the rough weight-equivalent of that yearly energy gap, using the standard 3,500 kcal ≈ 1lb estimate

Nutrition figures: Coca-Cola Original Taste, 330ml can (139 kcal, 35g sugar). NHS adult free-sugar guideline: 30g/day. The 3,500 kcal ≈ 1lb figure is a widely used rule of thumb, not a precise or guaranteed outcome — real energy balance varies by person.

Free vs MIKE Plus

What MIKE does for nutrition

MIKE Free

Talk. Be heard. Be understood.

Talk through what is affecting your eating, energy or routine, and get general, honest reflection back.

  • Conversational support around food and energy patterns
  • General signposting to appropriate professional support
  • Permission-based profile covering nutrition context
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MIKE Plus

Understanding becomes action.

MIKE+ turns approved context into personalised nutrition direction that fits your actual goals and routine.

  • Personalised meal and nutrition direction
  • Recovery planning linked to workload and energy
  • Sleep, nutrition and routine plans working together
  • Progress patterns, without claiming medical outcomes
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Real life

What this looks like in practice.

A user wants to improve fitness, nutrition and mental wellbeing together. MIKE+ creates connected actions instead of separate, uncoordinated plans.

MIKE is not a medical service. MIKE's nutrition guidance is general direction, not clinical dietary or medical advice. Speak to a registered dietitian or doctor for individual medical nutrition needs. It does not provide a diagnosis, treatment or emergency service and does not replace doctors, therapists, emergency services, coaches or other qualified professionals. If someone may be in immediate danger, contact local emergency services or an appropriate crisis service now.
Everything connects

Explore the other six pillars

Coming January 2027

1% Better. Every Day.

Join the waitlist and follow @themikeapp for progress, early access and launch updates.

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