Your whole journey. One connected place.
MIKE helps you talk things through, understand what is affecting you and build better structure across mental wellbeing, physical health, nutrition, sleep, routine, community and life direction.
Life does not happen in separate boxes.
Poor sleep can affect training. Stress can affect food, work and relationships. A lost routine can make every area feel harder. MIKE connects the full picture, helping you understand what is happening and take the next useful step.
The cost of doing nothing is measured in billions.
MIKE in one sentence
The 11-year gap, and how to close it
Physical healthBuild your own Couch to 5K schedule
NutritionWhat one daily swap adds up to
SleepWhat running on no sleep really does to you
RoutineHow long until it stops feeling like effort?
CommunityThe real cost of going it alone
Life directionWhat could your screen time become?
MIKE listens. MIKE+ helps you build.
Talk. Be heard. Be understood.
MIKE Free gives you a useful place to talk, reflect and receive general support. Over time, MIKE can suggest information that may help build your My MIKE profile. Nothing becomes a lasting profile fact without your permission.
- General conversation and support
- Safety and professional signposting
- Permission-based My MIKE profile
- Review, edit, reject and delete your data
Understanding becomes action.
MIKE+ uses the information you choose to approve to create personalised plans, routines and progress tools — bringing mental wellbeing, training, nutrition, sleep and personal development together.
- Personalised wellbeing and life plans
- Move and training programmes
- Diary, Journey and progress analytics
- Community and specialist groups
Six steps. One connected journey.
Talk
Speak naturally about what is happening. MIKE listens without judgement.
Understand
MIKE helps organise the picture and suggests insights for you to approve.
Build
With MIKE+, turn approved information into practical plans and routines.
Act
Follow realistic actions across wellbeing, sleep, nutrition and movement.
Review
Use Diary, training logs and check-ins to reflect on what is working.
Progress
See evidence of small improvements through the 1% Better Journey.
"1% Better. Every Day." is just compound interest.
It's real maths, not a slogan. Drag to any day and see where 1% really takes you — versus standing still, or slipping by 1% instead.
1% better every day — where consistent small progress actually compounds to
Standing still — no change, day 1 and day 365 look the same
1% worse every day — the same maths working against you
Pure compound growth: (1.01)days vs (0.99)days. At day 365, 1% better compounds to roughly 37.8× day one — the number behind the "1% Better" idea popularised by James Clear's Atomic Habits. It's a model for how small consistency adds up, not a guarantee of a specific outcome.
Different journeys. One community.
Support, structure and progress
Talk openly, understand patterns and build a plan that fits your life.
Direction and momentum
A place to make sense of life and turn small steps into momentum.
Performance, visible
Bring training and wellbeing together so athletes and coaches see the full picture.
Support between appointments
Keep support and practical next steps available throughout the working week.
Consent-led wellbeing
Give people support while protecting individual privacy and choice.
Routine and organisation
Help learners stay organised and connected to the right support.
The right people. The right information. Your control.
MIKE Circle helps users connect with coaches, employers, teachers, family members and professionals. You choose what is shared, with whom, for what purpose and for how long. Your private MIKE conversations stay private.
Your information. Your control.
MIKE is designed around permission, transparency and minimum necessary use of personal information.
Nothing durable without you
No profile fact is ever saved from AI inference alone — you confirm it first.
Full visibility, always
Inspect, correct, stop using and delete your profile information any time.
Private by default
Diary entries and MIKE conversations are private unless you choose to share.
Safety never paywalled
Urgent and crisis-support routes are always free and location-appropriate.
Everyday situations, real support.
A person has slept badly for several nights. MIKE helps them reflect on what is happening; MIKE+ builds a realistic sleep and weekly structure plan.
Someone loses their routine after a difficult period. MIKE provides a place to talk and guides them towards appropriate support; MIKE+ helps rebuild daily structure afterward.
A fighter logs training, sleep, energy and a minor concern. The athlete chooses what their coach can see so the coach can adapt the week.
A user wants to improve fitness, nutrition and mental wellbeing together. MIKE+ creates connected actions instead of separate uncoordinated plans.
1% Better. Every Day.
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